Posts tagged Bob Mayer
First, Write

We live in an age where promotional hype outshines almost everything else. It has trickled down from national television programs to just about every creative outlet in the country. And, with the explosion - and undeniable power - of social media, it’s now easier than ever to hype a message to thousands - sometimes even millions - with a click or two.

But an important ingredient is often left out of the cake that eager artists are trying to bake: Good content.

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